#Chernobylite pre order update
#Chernobylite pre order full

Combined with its console counterpart, launched two months after the initial PC release - with a next-gen update later added in April 2022 - Plan of Attack secured in excess of 490 published reviews and previews.

#Chernobylite pre order full

These interviews tapped into the existing interest in Chernobyl, bolstered by the successful HBO series and showcased the level of detail that The Farm 51 invested into building the ultimate player experience.Ī month prior the launch of Chernobylite, Plan of Attack initiated its PC review code request campaign that led to the distribution of review codes to over 300 press outlets who were keen to explore the full build of the game. These deep dive interviews were conducted with the likes of Screenrant, PCGamer, Gamesradar, WCCFTech and Xbox Hub, with additional coverage appearing in 80.lv,, and. We pitched several territory exclusive deep dives so media could learn about how the team had pushed the boundaries of modern games development to ensure that Chernobyl would be fully realized in its digital incarnation. During development, studio The Farm 51 visited Chernobyl and used 3D laser scanning and photogrammetry to scan both buildings and architecture. One of the major PR hooks Plan of Attack felt it could capitalize on was the technical expertise of the developer in bringing the environments of Chernobyl to life. Coverage for the communications beat generated 200+ international news stories. Plan of Attack kicked off the Chernobylite campaign with the “Tatjana Story Trailer Reveal” that was followed a week later with a release date announcement that leveraged a timed-exclusive with the Future Games Show to get plenty of eyes on the news. Developed by Polish studio The Farm 51, Chernobylite is a science-fiction survival horror RPG that mixes non-linear free exploration with challenging combat, stealth, crafting, base-building and companion management.ĭebuting on Steam Early Access in 2019, Chernobylite moved up the store rankings with “very positive” user reviews and quickly gained media plaudits from top-tier outlets like IGN. In June 2021, Plan of Attack partnered with game publisher All in! Games to execute a media and influencer campaign for sci-fi survival horror RPG Chernobylite in Europe (excluding Poland), Asia, Australia, and the Americas (excluding USA).